New Media : Me, myself, and I: The Secrets of Using Cellular Phones, Text Messages, Youtube, Personal Pages, and Electronic Media to Raise Money in the Age of Google.
Date: Wednesday, December 10, 2008
Time: 1:00 pm EDT

How does an organization leverage someone’s electronic sense of self and community to raise money and find new supporters?

This exciting Distance Learning Webinar will look at meteoric rise of social network sites and their vast potential for fundraising and campaigning. We will explore how and why people make personal pages online and how they use digital photos, blogs, video, widgets and beacons to campaign, raise money, and build their own communities. We’ll look at peer to peer fundraising pages, audio podcasts, and supporter-created video as some of the ways to leverage fundraising in someone’s personal pages. We’ll also look at the current and future role of the cellular phone in fundraising.

More than a primer, this presentation will explore the social network personal generation, their demographics, integration with the internet, mobile phones, and growing your own group of new media fundraising and campaigning zealots.

Learning Outcomes -- At the conclusion of this webinar presentation, participants will:

• Be able to leverage the demographic implications of social network personal pages fundraising and campaigning now and in the future.
• Be able to better understand and use new digital photo and video fundraising tools e.g. cellular phones, www.youtube.com, Google video posting, and other video fundraising techniques to raise more money and improve relationships.
• Be able to better understand, and use, new social network fundraising tools like widgets and beacons for their fundraising e.g. choosing the right tools and the lowest cost.
• Be able to better understand, and use, the cellular phone to raise money and build better donor relationships.