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Announcements News Events List & Data Council

 

The mission of the DMA List & Data Council is to provide the opportunities and venues to educate, inform and bring together list professionals in these challenging times. List & Data Council members work closely with our guidelines and best practices team to foster a positive public perception of direct marketing and the list industry.

List & Data Council Members enjoy:

  • Member-only Calls: Legislative, regulatory, postal updates; facilitated calls by pros on list-related topics;
  • Educational events: virtual and in-person seminars including speaking opportunities;
  • Resources including research, case studies;
  • Membership Roster: Consult with colleagues on market trends and tactics. Sign on as a List & Data Council member to view full contact information.
  • Sponsor Packages are now available that include memberships, virtual seminar hosting, columnist space and logo on this site. Or be a sponsor of one of the List & Data Council events. Call 212.790.1567 for details.
  • Awards Programs: 

    The DMA List Leader of the Year

      Congratulations to the 2008 List Leader of the Year:
      Linda Huntoon, Executive Vice President - Corporate Consumer List Brokerage, Direct Media, Inc.

    Ron Davis Young List Professionals of the Year

      Congratulations to the 2008 Ron Davis Young List Professional Award Winner:
      Tim Hickman, Customer Service Representative, American List Counsel

      Congratulations to a special 2008 Industry Innovation Award Winner:
      Scott Chilcutt, President and Founder, Marketing Information Network

  • JOIN TODAY!

 

Resources Links & Tools Advocacy White Papers
Articles Industry Links Research List Leader Group
LLG Executive Committee

Mission and LLG Criteria
A forum for senior-level list executives and owners to discuss trends and challenges in the list industry.

DMA Corporate Responsibility Center
Self-regulatory and compliance tools, policy generators, various online and off-line guidelines and resources for businesses.

Politically Direct e-newsletter
Published quarterly in both print and digital versions, this newsletter’s mission is simple: To keep DMA members informed and involved in the politics and policies that impact them today — and ahead of the curve on developments that will affect them tomor

Mail Moves America
The mailing community recognizes that consumers want choice in how they manage their mail, are more environmentally conscious and want to secure their personal information.

Do Not Mail
The growing number of Do Not Mail bills introduced in different states is a cause for concern for the mailing community.

DMA Members Only
Creating Great Subscriber Experiences: Are Marketers Relationship Worthy? - December 2008
Is Dirty Data Sabotaging Your Marketing Results? - November 2008
Emerging '09 DM Trends - November 2008
Successful E-Mail Marketing Methods - September 2008
Driving ROI Once Your Email is Delivered - September 2008
Latinos Online - September 2008
Ad Networks And How To Choose Them - July 2008
HTML Design and Rendering Tactis for Improved Email Deliverability and Increased Response - July 2008
Economic Impact Analysis 2008: The Direct Marketing Industry Report (Executive Summary) - July 2008
8 Tips for Selling a Direct Marketing Campaign - June 2008
CRM is not only Information Technology - June 2008
Real-Time Email Address Validation: Build or Buy? - June 2008
2008 EMail Marketing Strategies - June 2008
DMA Quarterly Business Review - Q1 2008 - May 2008
Membership In the Safe Harbor Program by Data Processors - May 2008
Email Frequency: How Relevancy Tactics Changed The Rules - May 2008
A new model for CRM - May 2008
Putting the Relationship back in Relationship Marketing - April 2008
The Benefits of Partnering with an Outside Database Firm - March 2008
Marketing Automation and the Enterprise Opportunity - March 2008
Email Marketing Best Practices: Creatiing Relevant Email Campagigns with Dynamic Content - March 2008
Outlook 2008: Essential Email Marketing Deliverability Guide - March 2008
The Art and Science of Email Marketing - March 2008
Implementing RSS as a Marketing Tool: Delivering content to Drive Leads - March 2008
Where Did My Customer Go? the Problem of Undeliverable-As- Addressed Mail - March 2008
A Strategy for Savings:Postal Optimization and the Future of Direct Mail - March 2008
DM ANALYSIS 2007 - March 2008
Web Analytics - A Reporting Approach - February 2008
Digital Marketing Services Transaction Activity: Transforming The Marketing Landscape - February 2008
All White Papers
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