DMA Media Relations Team and Spokespersons

DMA's media relations team provides members of the press with information about:

• DMA's outstanding conferences, seminars, research, products, and services.
• The latest trends and information about what's happening in the multichannel direct marketing world.
• The legislative and regulatory issues affecting the direct marketing community.
• The commitments of the direct marketing community to ethical business practices and effective self-regulation.
• Assistance for consumers on how to manage marketing choices and protect against fraud and identity theft.

We are available to assist producers, editors, and reporters with access to experts who are available to both talk on deadline and provide valuable background information.

Contact Information:

Sue R.E. Geramian
SVP, Communications and Public and Media Relations
212.790.1486
sgeramian@the-dma.org

Sandy Cutts
Director, Public Affairs
202.861.2407
scutts@the-dma.org

Carmela Uzzi
Manager, Media Relations
212.790.1422
cuzzi@the-dma.org

Your Link to the Experts

Contact anyone on the DMA media relations team to set up interviews with direct marketing experts, including these direct marketing leaders on DMA staff:

• John A. Greco, Jr., President and Chief Executive Officer, DMA
• Ramesh A. Lakshmi-Ratan, Ph.D., Executive Vice President & Chief Operating Officer
• Jerry Cerasale, Senior Vice President, Government Affairs, DMA
• Pat Kachura, Vice President, Ethics/Consumer Affairs, DMA
• Senny Boone, Vice President, Special Counsel & Executive Director, Nonprofit Federation of the DMA
• Jim Conway, Vice President & Counsel, Corporate Responsibility, DMA
• Peter A. Johnson, Ph.D., Research Strategy and Platforms Vice President
• Edward T. Manzitti, Ph.D., Vice President, Research & Market Intelligence
• Charles Prescott, Vice President, International Business Development & Government Affairs, DMA

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents nearly 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.

In 2007, marketers — commercial and nonprofit — spent $173.2 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.025 trillion in incremental sales. In 2007, direct marketing accounted for 10.2 percent of total US gross domestic product. Also in 2007, there were 1.6 million direct marketing employees in the US. Their collective sales efforts directly supported nearly 9.0 million other jobs, accounting for a total of 10.6 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

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