Newsstand

November 21, 2008
Retailers Brace for Increased Shoplifting This Holiday Season, According to NRF
According to a recent NRF conducted by the University of Florida, with a funding grant from ADT Security Services, retailers lost almost $12 billion to the 27 million shoplifters who stole merchandise from them in 2007.

November 21, 2008
Mobile Websites Don't Make the Grade According to Yankee Group
Yankee Group has released a new report that shows mobile Web sites struggle to deliver an effective experience to the millions of consumers they serve. Based on a new Yankee Group methodology, the report scores 32 mobile websites on a scale of 1 to 100 and finds not one Web site with a passing grade of 70.

November 21, 2008
Internet Advertising Revenues in Q3 '08 at Nearly $5.9 Billion, Reports IAB
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) have announced that Internet advertising revenues reached almost $5.9 billion for the third quarter of 2008, representing an 11 percent increase over the same period in 2007.

November 21, 2008
DMW Worldwide Promotes Jeff Williams
DMW Worldwide LLC, has announced that Jeff Williams has been promoted to Director, Decision Support.

November 19, 2008
Consumer Outlook Bleak for Holiday Season, Worse for 2009, Credit.com Survey Finds
According to a new national survey from Credit.com, consumers are very concerned about the upcoming holiday shopping season and don’t think 2009 will be any better. While the survey found people were generally worried about their personal finances during this time of economic turmoil, more than half of respondents think their situation will improve in 2009.

November 18, 2008
Customer Service, Not Price, Remains Top Cause of Customer Churn, Accenture Study Finds
Service again ranked above price as a global driver of customer churn, according to Accenture's fourth annual study on customer service satisfaction, titled "High Performance in the Age of Customer Centricity."

November 17, 2008
Four Out of Five Adults Now Use the Internet, According to Harris Poll
In 1995, when The Harris Poll began measuring online activity, less than 18 million adults used the Internet in their homes, offices, schools, libraries or other locations. Now, thirteen years later, fully 184 million adults are online.

November 17, 2008
Black Friday to Grow 2.4% This Year, According to BDO Seidman
According to a new study conducted after the financial market meltdown by BDO Seidman, LLP, CMOs at leading US retailers expect "Black Friday" (November 28 this year) sales will grow 1.2% this holiday season, while "Cyber Monday," the first Monday after Thanksgiving, will grow by 2.4% this year.

November 17, 2008
Majority of Mobile Users Would View Ads for Discount on Bill, Finds iGR Survey
Transverse, a pioneer of open source business solutions, has released the results of a survey that provides insight into mobile customers' phone use and their willingness to view advertisements in exchange for discounts to their monthly service bill.

November 17, 2008
Boomer Women Generate Better Word-of-Mouth Than Younger Women, Prevention Finds
Findings from a new report by Prevention, partnering with Keller Fay Group, show thatBaby Boomer women (43-62) have higher quality WOM than younger women (18-39).

RSS Subscription

The DMA Newsstand Archive

© Direct Marketing Association | Privacy Statement | Share