New Member Tips

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New Member Quick Start

Congratulations, you are a new DMA member! There are several things we recommend you now do to take full advantage of your DMA membership, and several things you should know about to enhance your membership.
All employees of a DMA member organization are eligible to receive DMA member services. Use the link on the left to inform your colleagues about this page.

We recommend you do the following:

Obtain your Web account.
If you have not already done so, you need to obtain your account for the DMA website. This is your key to many DMA services, as it will give you access to member-only areas of the website. Click here to register and get your web account.
Once you have a web account, review DMA website features and navigation tips.

Review your membership benefits and DMA services.
As a DMA member, you now have access to an unparalleled collection of resources and opportunities. Download the Membership Benefits Brochure and explore DMA Services to make sure you take full advantage of them.

Review your company's information.
Look up your company in the Member Directory – Companies. Check to see that the information we have is correct. You can submit changes anytime online through MyDMA. We will send your company's voting member an e-mail once a year asking that the company listing be reviewed and updated.

Review your information.
Look yourself up in the Member Directory – People. Check to see that the information we have is correct. You can submit changes anytime online through MyDMA. We will send you an e-mail once a year reminding you to review and update your listing.

Create or review your company's information in the Direct Marketing Search.
If you are a supplier to the direct marketing community, your company is entitled to a complimentary listing in our online version of the yellow pages. Look your company up in the Direct Marketing Search to see if you already have a listing and check that the information we have is correct. You can submit changes anytime online. If your organization is not listed, create a listing online. We will e-mail you periodically to remind you to review your listing. You must update your listing at least once a year to avoid deletion.

Use DMA Logo.
We request that you place the DMA logo on your public Web site and printed materials, where appropriate, to indicate your membership in DMA. This logo is the assurance for your customers and potential clients that your organization has taken specified steps to ensure customer and consumer privacy and adheres to DMA comprehensive ethical guidelines. The logo can be placed on your Intranet for company-wide use.

Subscribe to DMA e-newsletters.
DMA produces several e-newsletters, complimentary to members, to ensure that you stay on top of the current events and receive information you are most interested in. Daily news are outlined in 3D, or DMA Daily Digest, that is a summary of day's news from trade publications and national media. A customizable MyDMA e-newsletter provides information about DMA events, news, research, and other direct marketing information. Currents and Crossroads is relevant to members pursuing international markets or interested in international news; it touches on business, government affairs, skills, and travel advice on a global basis.

Familiarize yourself with DMA Member Principles.
DMA and its members are committed to building consumer confidence in the industry through the establishment of ethical and self-regulatory guidelines. Please read the DMA Privacy Promise and understand our Guidelines for Ethical Business Practice. You also need to be aware of our Preference Services.

Attend our New Member Presentation.
DMA membership department frequently holds live online new member presentations. When you receive an invitation, try to get as many colleagues to attend as possible so that everyone can learn about the membership benefits. If you joined DMA more than a month ago and have not received an invitation to the presentation, contact DMA membership marketing department at 212.768.7277, ext. 1917.

Explore DMA research reports, Councils, and events.
DMA offers some of the best-in-class research reports on direct marketing topics. Visit DMA Bookstore to see which ones would be most relevant and useful to you. To enhance the membership experience and provide year-round networking opportunities, DMA has created Special Interest Councils, communities of professionals focusing on specific segments, channels, or industries. Also, check out our upcoming conferences, seminars, and virtual seminars.

You can also do the following:

Get discounts on DMA events and services.
As a DMA member, you are entitled to discounts on many DMA events and services. Every time you order any of DMA offerings, you will receive a member price.

Let DMA help you sell your goods and services.
When all is said and done, every business decision is about the bottom line. We provide you with many opportunities to both sell your product and increase your name recognition. We have put all these together in Marketing Opportunities.

Put a shortcut to DMA's Web site on your desktop.
You can place a shortcut icon to DMA Interactive on your desktop. This will make it easier for you to get to the DMA website and all the information and services it provides. Just download a small installation program.

If you need help with your membership, feel free to call Membership Services at 212.768.7277, ext. 1155.