DMA Interactive Marketing Advisory Board (IMAB)

1. respected by their peers as a thought-leader among their peers as thought-leaders;
2. sincere, dedicated, conscientious, credible, and principled;
3. willing to speak their minds, show leadership and initiative, but also willing to compromise;
4. mindful of the overall good of the entire membership of the Association; and
5. available and willing to meet and serve.

• It is an honor, both professionally and personally, to be chosen to participate on the IMAB. Invitations are extended only to those considered to be thought leaders and experts in their field.
  
• The IMAB is comprised of a cross-section of high-level industry participants. Participation in the IMAB is an excellent networking and learning opportunity. Members can expect to acquire insights and relationships at IMAB meetings that will be of long-term benefit to them.
  
• IMAB members have the opportunity to work on and receive recognition on all major interactive marketing and emerging media initiatives pursued by the DMA during their tenure, as well as complimentary council memberships in any or all of the interactive councils.
  

1. Internal Re-engineering. Work closely with DMA staff to ensure that the needs of the interactive marketing community are proactively addressed throughout the DMA organization;
2. Board Advisory Role. Inform the DMA staff and Board of Directors about critical issues facing interactive marketers and develop appropriate responses and policies;
3. Education, Programming, Councils, and Best Practices Educate marketers in the most efficient and ethical uses of emerging media within interactive channels through the development and dissemination of best practices;
4. Membership Development Support DMA’s major membership development efforts to attract and retain interactive marketing professionals and providers of emerging media;
5. Ethics, Public Policy and Government Affairs. Work closely both domestically and internationally with the DMA’s government affairs and ethics teams to position the DMA as the industry leader for policy, advocacy, and self-regulation;
6. Research Identify and advise DMA on research needs of interest to those engaged in interactive/integrated marketing through emerging media channels;
7. Consumers Affairs Make sure the DMA and its members are consistently respecting the needs and rights of consumers with respect to interactive marketing channels; and
8. Cross-Association Relations Help the DMA build relationships with other major interactive marketing and emerging media trade associations to foster a more cooperative industry environment.

• Annual DMA Conference & Exposition in the Fall of each year,
• DM Days in New York Conference & Exposition usually in June,
• Leader's Forums and Senior Executive Summits,

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