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News
Find out from DMA about the industry news that will affect your business: Daily news summary (3D), Newsstand, DMA Announcments and Press Releases.

Selected News

August 27, 2008 USPS Proposes New Automation Requirements for Detached Address Labels
August 26, 2008 DMA Career Center Launched; Largest Online Career Center for Direct Marketing Professionals
August 13, 2008 UPU Selects Non-Private Sector Reps to Consultative Committee; DMA's Prescott Re-Elected Chair
June 19, 2008 DMEF Kicks Off Second Year of Direct Marketing Leadership Development Program
October 25, 2007 DMA Insert Media Council to Honor Paulette Kranjac, Dennis Erickson, and Lenox Collections
September 6, 2007 DMA Appoints Dr. Edward T. Manzitti Vice President of Research
July 23, 2007 DMA's 2007 International ECHO Awards Entries Sets All- Time High

White Papers
Throughout the year, DMA posts papers on specific topics, relevant to the direct marketing industry and marketers in the publishing industry.

Suggested White Papers

Economic Impact Analysis 2008: The Direct Marketing Industry Report (Executive Summary) - July 2008 -- By Direct Marketing Association UKDMA UK
8 Tips for Selling a Direct Marketing Campaign - June 2008 -- By Ryan LouL2
Real-Time Email Address Validation: Build or Buy? - June 2008 -- Bill Kaplan and Jodi Baier Freshaddress,Inc
DMA Quarterly Business Review - Q1 2008 - May 2008 -- Direct Marketing Association
Membership In the Safe Harbor Program by Data Processors - May 2008 -- Christopher Kuner Hunton&Willams
The Brand Persuasion Wheel - May 2008 -- Ulli Appelbaum brandchannel.com
Marketing Automation and the Enterprise Opportunity - March 2008 -- Winterberry Group Winterberry Group
Outlook 2008: Essential Email Marketing Deliverability Guide - March 2008 -- Megan Ouellet Listrak
Implementing RSS as a Marketing Tool: Delivering content to Drive Leads - March 2008 -- Megan OuelletListrak
A Strategy for Savings:Postal Optimization and the Future of Direct Mail - March 2008 -- Winterberry Group Winterberry Group
A Prescription To Heal the Ad Agency Business - March 2008 -- Catalyst SFCatalystSF
Reader's Digest Adds A New Chapter In Customized Direct Marketing With The Xerox 1:1 Lab - March 2008 -- Peloquin, MathieuXerox
DM ANALYSIS 2007 - March 2008 -- Laszlo CsankHungarian Direct Marketing Association
Quarterly Business Review, Quarter 4, 2007 - February 2008 -- Direct Marketing Association
Web Analytics - A Reporting Approach - February 2008 -- By Robert Blakeley WebMD
Digital Marketing Services Transaction Activity: Transforming The Marketing Landscape - February 2008 -- by PetskyPrunier PetskyPrunier
2008 Direct Mail Format Report - February 2008 -- By Ballantine CorporationBallantine Corp
Robust Email Intergration Delivers Increased Conversion Rates - January 2008 -- By Charisse Tabak Acceleration
Increasing Response Rates with 1:1 Campaigns - January 2008 -- By L2 L2
Postal rates have gone up. Now what? - December 2007 -- by Gary Seitz C.TRAC information solutions
What is Address Abbreviation and Why Should I Care? - October 2007 -- by Cassiopeia Information Technologies, LLC Cassiopeia Information Technologies
7 Simple Steps to Effective Direct Mail Marketing - October 2007 -- by Avery Print and Mail Center Avery
Do it Yourself Social Media Marketing - October 2007 -- by Ross Dunn Stepforth Web Marketing Inc.
Doing Business in the Next Life - Second Life. Why Your Business Needs Second Life. - October 2007 -- by Astralcom Astralcom
Politics, Profits, and Proactive Marketing: Anticipating Spending in the World of B2i. - October 2007 -- by John F. Hood MCH
The New Rules of Email Marketing - October 2007 -- Prepared by Silverpop Silverpop
Pushing the Envelope: The Secret to Higher Inserting Productivity - October 2007 -- by Carro Ford Weston, MeadWestvaco
DMA Quarterly Business Review - Q3 2007 - October 2007 -- Direct Marketing Association
DMA Quarterly Business Review, Q2 2007, September 2007 - September 2007 -- Direct Marketing Association
Seven Deadly Mistakes Multichannel Marketers Make - July 2007 -- Solar Communications
Color Preferences of Consumers - October 2005 -- BuzzBack Market Research and Patone

DMA Store - Books & More
Your link to books, reports, directories, and audio and videotapes from the masters of direct marketing.

Conferences, Events, and Exhibitions
Networking at DMA conferences is an amazing way to find the latest information on consumer marketing. At DMA events you will learn the latest techniques and strategies for lead generation, customer acquisition, and retention. Conference exhibition is also an outstanding opportunity to find goods and services. See our current conference calendar.

Selected Events

09/08/2008	DMA Comprehensive Email Marketing Strategies	San Francisco, CA	Register Now!
09/09/2008	Direct Marketing Law in the 21st Century	Arlington, VA	Register Now!
09/10/2008	Circulation Achievers Luncheon	New York, NY	Register Now!
09/10/2008	Circulation YP Seminar	New York, NY	Register Now!
09/16/2008	Crucial Mistakes in Customer Analytics	Virtual Seminar	Register Now!
09/16/2008	Insert Media Council Luncheon	New York, NY	Register Now!
09/16/2008	Web Marketing - Design. Navigation. Analytics	New York, NY	Register Now!
09/23/2008	Mastering the 50+ Marketplace	Miami, FL	Register Now!
09/30/2008	International Search Marketing	Virtual Seminar	Register Now!
10/11/2008	DMA08 Conference & Exhibition	Las Vegas, NV	Register Now!
10/28/2008	Recession Proof Your Direct Marketing Plan	Virtual Seminar	Register Now!
11/18/2008	Using Data To Identify and Reward Customers	Virtual Seminar	Register Now!
12/01/2008	Secrets of Copywriting	New York, NY	Register Now!
12/01/2008	Web Marketing - Design. Navigation. Analytics	San Francisco, CA	Register Now!
12/08/2008	National Center for Database Marketing (NCDM)	Orlando, FL	Register Now!
12/11/2008	Statistics & Modeling	New York, NY	Register Now!

DMA Circulation Council
The goal of DMA Circulation Council is be the authoritative voice on the marketing of magazine circulation and related products by providing valuable and credible services and attracting key industry players to its membership and events. The Council is committed to attracting new talent to the industry by reaching out to the education market and becoming an advocate of careers in circulation marketing.