Financial Services

News
Find out from DMA about the industry news that will affect your business: Daily news summary (3D), Newsstand, DMA Announcments and Press Releases.

Selected News

August 28, 2008 More Than 75% of Online Americans Bank, Pay Bills Online, Fiserv Survey Finds
August 27, 2008 'Loyalty Programs: A Cross Industry-Analysis of Usage and Effectiveness'
August 26, 2008 DMA Career Center Launched; Largest Online Career Center for Direct Marketing Professionals
August 14, 2008 Email Experience Council Launches Speakers Bureau; Experts Spread Best Practices, Invite New Practitioners into Email Marketing Community
August 13, 2008 DMA08 Connects Attendees to State-of-the-Art Education; DM Basics and Database & Analytics Tracks for the Novice and the Veteran
August 11, 2008 DMA Publishes 'Direct Mail Best Practices, Benchmarks, and Strategies'; First of Its Kind Report
August 8, 2008 DMA Extends Deadline for 'Marketer of the Year' Nominations to Aug. 14
July 30, 2008 DMA08 Presents Extra Opportunities Special Sessions and Events for Attendees
March 17, 2008 DMA Releases 'Direct Marketing Facts and Figures in the Financial Services Industry'
February 28, 2008 Warren Hunter Named DMA Financial Services Council Direct Marketer of the Year
January 24, 2008 DMA Financial Services Conference Keynotes to Focus on Market Opportunities
January 7, 2008 DMA's 2008 Financial Services Conference Expands, Reflecting Industry Growth and Demand
July 23, 2007 DMA's 2007 International ECHO Awards Entries Sets All- Time High
May 23, 2007 David McQuillen of Credit Suisse Keynotes During 2007 ACCM

Articles for Financial Services Marketers
Throughout the year, DMA posts white papers on specific topics, relevant to the direct marketing industry and financial services marketers.

Suggested White Papers

Economic Impact Analysis 2008: The Direct Marketing Industry Report (Executive Summary) - July 2008 -- By Direct Marketing Association UKDMA UK
8 Tips for Selling a Direct Marketing Campaign - June 2008 -- By Ryan LouL2
Deciding to Go International - June 2008 -- Asim Khan Khanstellation Group
2008 EMail Marketing Strategies - June 2008 -- By Fred TabsharaniVidi Emi
DMA Quarterly Business Review - Q1 2008 - May 2008 -- Direct Marketing Association
Membership In the Safe Harbor Program by Data Processors - May 2008 -- Christopher Kuner Hunton&Willams
Email Frequency: How Relevancy Tactics Changed The Rules - May 2008 -- Megan OuelletListrak
A new model for CRM - May 2008 -- Nelise Zymberg ZymbergMarketingDireto
The Brand Persuasion Wheel - May 2008 -- Ulli Appelbaum brandchannel.com
The Benefits of Partnering with an Outside Database Firm - March 2008 -- Susan Williamsonctrac
Marketing Automation and the Enterprise Opportunity - March 2008 -- Winterberry Group Winterberry Group
Implementing RSS as a Marketing Tool: Delivering content to Drive Leads - March 2008 -- Megan OuelletListrak
Where Did My Customer Go? the Problem of Undeliverable-As- Addressed Mail - March 2008 -- Melissa DataMelissaData
A Strategy for Savings:Postal Optimization and the Future of Direct Mail - March 2008 -- Winterberry Group Winterberry Group
Making Mail Relevant: The Perception of the Receiver - March 2008 -- Howard WrightPitney Bowes
DM ANALYSIS 2007 - March 2008 -- Laszlo CsankHungarian Direct Marketing Association
Quarterly Business Review, Quarter 4, 2007 - February 2008 -- Direct Marketing Association
Web Analytics - A Reporting Approach - February 2008 -- By Robert Blakeley WebMD
Digital Marketing Services Transaction Activity: Transforming The Marketing Landscape - February 2008 -- by PetskyPrunier PetskyPrunier
2008 Direct Mail Format Report - February 2008 -- By Ballantine CorporationBallantine Corp
Robust Email Intergration Delivers Increased Conversion Rates - January 2008 -- By Charisse Tabak Acceleration
Increasing Response Rates with 1:1 Campaigns - January 2008 -- By L2 L2
Postal rates have gone up. Now what? - December 2007 -- by Gary Seitz C.TRAC information solutions
What is Address Abbreviation and Why Should I Care? - October 2007 -- by Cassiopeia Information Technologies, LLC Cassiopeia Information Technologies
7 Simple Steps to Effective Direct Mail Marketing - October 2007 -- by Avery Print and Mail Center Avery
Do it Yourself Social Media Marketing - October 2007 -- by Ross Dunn Stepforth Web Marketing Inc.
Doing Business in the Next Life - Second Life. Why Your Business Needs Second Life. - October 2007 -- by Astralcom Astralcom
Politics, Profits, and Proactive Marketing: Anticipating Spending in the World of B2i. - October 2007 -- by John F. Hood MCH
The New Rules of Email Marketing - October 2007 -- Prepared by Silverpop Silverpop
Pushing the Envelope: The Secret to Higher Inserting Productivity - October 2007 -- by Carro Ford Weston, MeadWestvaco
DMA Quarterly Business Review - Q3 2007 - October 2007 -- Direct Marketing Association
DMA Quarterly Business Review, Q2 2007, September 2007 - September 2007 -- Direct Marketing Association
Seven Deadly Mistakes Multichannel Marketers Make - July 2007 -- Solar Communications
How America Searches: Financial Products and Services - November 2006 -- Survey conducted by Harris Interactive, Report written by iCrossing
Color Preferences of Consumers - October 2005 -- BuzzBack Market Research and Patone

DMA Store - Books & More
Your link to books, reports, directories, and audio and videotapes from the masters of direct marketing.

Suggested Reading

2005 DMA International ECHO Awards CD-ROM

Conferences, Events, and Exhibitions
Networking at DMA conferences is an amazing way to find the latest information on consumer marketing. At DMA events you will learn the latest techniques and strategies for lead generation, customer acquisition, and retention. Conference exhibition is also an outstanding opportunity to find goods and services. See our current conference calendar.

Selected Events

09/08/2008	DMA Comprehensive Email Marketing Strategies	San Francisco, CA	Register Now!
09/09/2008	Direct Marketing Law in the 21st Century	Arlington, VA	Register Now!
09/15/2008	DMA Basics of Direct Marketing	Cleveland, OH	Register Now!
09/16/2008	Crucial Mistakes in Customer Analytics	Virtual Seminar	Register Now!
09/16/2008	Insert Media Council Luncheon	New York, NY	Register Now!
09/16/2008	Web Marketing - Design. Navigation. Analytics	New York, NY	Register Now!
09/22/2008	Direct Marketing Institute	New York, NY	Register Now!
09/23/2008	Mastering the 50+ Marketplace	Miami, FL	Register Now!
09/23/2008	Statistics & Modeling	Chicago, IL	Register Now!
09/25/2008	Predicting Customer Behavior	New York, NY	Register Now!
09/30/2008	International Search Marketing	Virtual Seminar	Register Now!
10/01/2008	Direct Marketing Institute	New Orleans, LA	Register Now!
10/02/2008	Loyalty Marketing Workshop	New York, NY	Register Now!
10/03/2008	What's New, and What's Working, in B-to-B Direct Marketing	Virtual Seminar	Register Now!
10/11/2008	DMA08 Conference & Exhibition	Las Vegas, NV	Register Now!
10/21/2008	Copywriting Tools & Techniques Online	E-Course	Register Now!
10/28/2008	Recession Proof Your Direct Marketing Plan	Virtual Seminar	Register Now!
11/03/2008	Direct Marketing Math & Finance	Chicago, IL	Register Now!
11/05/2008	Direct Marketing Institute	Chicago, IL	Register Now!
11/17/2008	DMA Basics of Direct Marketing	Richmond, VA	Register Now!
11/18/2008	Using Data To Identify and Reward Customers	Virtual Seminar	Register Now!
12/01/2008	Secrets of Copywriting	New York, NY	Register Now!
12/01/2008	Web Marketing - Design. Navigation. Analytics	San Francisco, CA	Register Now!
12/08/2008	National Center for Database Marketing (NCDM)	Orlando, FL	Register Now!
12/11/2008	Profitable Customer Retention and Winback	Chicago, IL	Register Now!
12/11/2008	Statistics & Modeling	New York, NY	Register Now!
01/20/2009	Copywriting Tools & Techniques Online	E-Course	Register Now!
01/21/2009	Loyalty Marketing Workshop	San Francisco, CA	Register Now!
01/27/2009	Statistics & Modeling	Costa Mesa, CA	Register Now!
03/04/2009	Predicting Customer Behavior	Chicago, IL	Register Now!
03/10/2009	Copywriting Tools & Techniques Online	E-course	Register Now!
03/22/2009	33rd Annual Financial Services Conference	Miami Beach, FL	Register Now!
04/16/2009	DMA Basics of Direct Marketing	Philadelphia, PA	Register Now!
04/21/2009	Mastering the 50+ Marketplace Seminar	New York, NY	Register Now!
04/27/2009	Direct Marketing Math & Finance	Atlanta, GA	Register Now!
05/05/2009	Loyalty Marketing Workshop	Chicago, IL	Register Now!
06/02/2009	Direct Marketing Math & Finance	New York, NY	Register Now!

DMA Financial Services Council
DMA Financial Services Council is to integrates the direct marketing concept, its tactics, and its practices with mainstream insurance and financial services marketing to create a strategic business synergism.

Preference Services
The Preference Services are an effective means of purging your lists of consumers who want to receive less advertising contact. DMA members are required to use these services.