Catalog / Mail Order

News
Find out from DMA about the industry news that will affect your business: Daily news summary (3D), Newsstand, DMA Announcments and Press Releases.

Selected News

September 5, 2008 Celebrate Advertising Week 2008 at DMA s Sept. 22 'Direct + Digital' Marketing Forum
September 5, 2008 FedEx Express to Deliver Broadest Next-Business-Day Service from Europe to the Eastern US
September 5, 2008 USPS Service Updates for Hurricane Gustav: Friday Morning
September 4, 2008 DMA to Host Sept. 11 Virtual Conference on 'Move Update & Standard Mail'
September 4, 2008 USPS Service Updates for Hurricane Gustav: Thursday Morning
September 3, 2008 USPS Service Updates for Hurricane Gustav: Wednesday Afternoon
September 2, 2008 USPS Service Updates for Hurricane Gustav: Tuesday Afternoon
September 2, 2008 FedEx Launches Domestic Service in Mexico
August 27, 2008 'Loyalty Programs: A Cross Industry-Analysis of Usage and Effectiveness'
August 26, 2008 DMA Career Center Launched; Largest Online Career Center for Direct Marketing Professionals
August 26, 2008 Email Experience Council Releases Retail Email Guide to the Holiday Season; Benchmarks, Advice for '16 Phases of Christmas'
August 26, 2008 DMA Politically Direct (Summer 2008): Implementation of Postal Reform Law Advances
August 26, 2008 DMA Politically Direct (Summer 2008): Summer 2008 State Report
August 21, 2008 DMA Releases 16th Annual 'State of the Catalog Industry'; 62% Use Catalogs as Primary Sales Channel
August 20, 2008 DMA Releases 16th Annual 'State of the Catalog Industry'
August 14, 2008 Email Experience Council Launches Speakers Bureau; Experts Spread Best Practices, Invite New Practitioners into Email Marketing Community
August 13, 2008 UPU Selects Non-Private Sector Reps to Consultative Committee; DMA's Prescott Re-Elected Chair
August 13, 2008 DMA08 Connects Attendees to State-of-the-Art Education; DM Basics and Database & Analytics Tracks for the Novice and the Veteran
August 11, 2008 DMA Publishes 'Direct Mail Best Practices, Benchmarks, and Strategies'; First of Its Kind Report
August 8, 2008 DMA Extends Deadline for 'Marketer of the Year' Nominations to Aug. 14
May 20, 2008 Fair Indigo CEO Bill Bass Speaks of Style with a Conscience at 25th Annual Conference for Catalog and Multichannel Merchants
May 19, 2008 DMA Releases 'Catalog Design: Methods and Strategies to Increase Sales'
May 19, 2008 ACCM Keynote Panel Discussion: The Multichannel Consumer Unmasked
May 6, 2008 Multichannel Medicine: Critiques and More at 2008 Annual Conference for Catalog & Multichannel Merchants (ACCM)
April 23, 2008 Hands-on Labs Strengthen Web Skills at 2008 Annual Conference for Catalog & Multichannel Merchants (ACCM)
April 8, 2008 Finalists for 2008 MCM Awards Announced
March 18, 2008 2008 NCOF to Present Ways for Operations and Fulfillment Professionals to Win in Challenging Economic Times
March 11, 2008 Exciting New Features at 2008 Annual Conference for Catalog & Multichannel Merchants (ACCM)
March 5, 2008 DMA Urges Senate Leadership to Provide Consumer Product Safety Commission Greater Flexibility in Determining Effective Consumer Notification of Hazardous Products
March 3, 2008 DMA Releases Quarterly Business Review (QBR)
February 25, 2008 Bill Bass, Keith Wardell, and Power Forum Panel Top the Marquee at 2008 Annual Conference for Catalog & Multichannel Merchants (ACCM)
February 19, 2008 DMA Testifies in Opposition to Governor Spitzer's Proposal to Tax Out-of-State Marketers
February 14, 2008 DMA Testifies Before House Small Business Committee in Support of Business Activity Tax Reform Legislation
February 11, 2008 DMA to Host Virtual Seminar for Members on February 29 on US Postal Service's Announced 2008 Postal Rate Increases
February 5, 2008 2008 Annual Conference for Catalog & Multichannel Merchants (ACCM) is Set for May 19-22 in Orlando
January 30, 2008 DMA Kicks Off 2008 International ECHO Awards; Deadline for Entries is April 24
January 23, 2008 DMA Releases Statement Regarding New York Governor Spitzer's Proposal to Tax Out-of-State Marketers
January 8, 2008 DMA Unveils Free Online Service; Enhances DMAChoice, The Consumer Portal for Choice
December 12, 2007 DMA Warns That Recently Approved Sales Tax 'Sourcing Rule' Jeopardizes Sales Tax Simplification
December 6, 2007 In US House Testimony, DMA Opposes Mandatory Sales Tax Collection Bill
November 15, 2007 DMA Praises Postal Service Governors for Embracing New Ratemaking Regulations
November 14, 2007 PRC Briefs DMA Members on Final Ratemaking Regulations
November 12, 2007 National Conference on Operations & Fulfillment (NCOF) Set for April 7-10 in Orlando
September 11, 2007 DMA Releases 15th Annual 'Multichannel Marketing in the Catalog Industry' Report
August 29, 2007 Email Experience Council Declares Start of Holiday Retail Email Marketing Season
July 26, 2007 DMA Tells House Postal Oversight Panel That US Postal Service Must Become 'More Efficient, Not Less Responsive'
July 23, 2007 DMA's 2007 International ECHO Awards Entries Sets All- Time High
June 27, 2007 Luminaries Kenneth Cole, Shelly Lazarus and Jimmy Wales to Keynote at DMA07 in Chicago
May 25, 2007 'The Changing Faces of Direct' to be Focus of DM Days New York Keynote Panel
May 23, 2007 David McQuillen of Credit Suisse Keynotes During 2007 ACCM
May 22, 2007 2007 MCM Award Winners Culled From More Than 200 Entries
May 22, 2007 Leon Gorman of L.L.Bean Keynotes During 2007 ACCM
May 8, 2007 2007 ACCM's Executive Forums, Special Events Fit Like a Glove

Articles for DM Catalogers
Throughout the year, DMA posts white papers on specific topics, relevant to the direct marketing catalog and mail order business.

Suggested White Papers

HTML Design and Rendering Tactis for Improved Email Deliverability and Increased Response - July 2008 -- By Megan OuelletListrak
The Loyalty Marketing Mix - July 2008 -- By Rick FergusonColloquy
The Difference Engine - July 2008 -- By Rick FergusonColloquy
Economic Impact Analysis 2008: The Direct Marketing Industry Report (Executive Summary) - July 2008 -- By Direct Marketing Association UKDMA UK
8 Tips for Selling a Direct Marketing Campaign - June 2008 -- By Ryan LouL2
Real-Time Email Address Validation: Build or Buy? - June 2008 -- Bill Kaplan and Jodi Baier Freshaddress,Inc
2008 EMail Marketing Strategies - June 2008 -- By Fred TabsharaniVidi Emi
DMA Quarterly Business Review - Q1 2008 - May 2008 -- Direct Marketing Association
Membership In the Safe Harbor Program by Data Processors - May 2008 -- Christopher Kuner Hunton&Willams
Email Frequency: How Relevancy Tactics Changed The Rules - May 2008 -- Megan OuelletListrak
A new model for CRM - May 2008 -- Nelise Zymberg ZymbergMarketingDireto
The Brand Persuasion Wheel - May 2008 -- Ulli Appelbaum brandchannel.com
The Benefits of Partnering with an Outside Database Firm - March 2008 -- Susan Williamsonctrac
Marketing Automation and the Enterprise Opportunity - March 2008 -- Winterberry Group Winterberry Group
Email Marketing Best Practices: Creatiing Relevant Email Campagigns with Dynamic Content - March 2008 -- Megan Ouellet Listrak
Outlook 2008: Essential Email Marketing Deliverability Guide - March 2008 -- Megan Ouellet Listrak
The Art and Science of Email Marketing - March 2008 -- Megan OuelletListrak
Implementing RSS as a Marketing Tool: Delivering content to Drive Leads - March 2008 -- Megan OuelletListrak
Where Did My Customer Go? the Problem of Undeliverable-As- Addressed Mail - March 2008 -- Melissa DataMelissaData
A Strategy for Savings:Postal Optimization and the Future of Direct Mail - March 2008 -- Winterberry Group Winterberry Group
Making Mail Relevant: The Perception of the Receiver - March 2008 -- Howard WrightPitney Bowes
My Keynote Presentation At The Catalog Conference - March 2008 -- Kevin HillstromMineThatData
DM ANALYSIS 2007 - March 2008 -- Laszlo CsankHungarian Direct Marketing Association
Quarterly Business Review, Quarter 4, 2007 - February 2008 -- Direct Marketing Association
Web Analytics - A Reporting Approach - February 2008 -- By Robert Blakeley WebMD
Digital Marketing Services Transaction Activity: Transforming The Marketing Landscape - February 2008 -- by PetskyPrunier PetskyPrunier
2008 Direct Mail Format Report - February 2008 -- By Ballantine CorporationBallantine Corp
Robust Email Intergration Delivers Increased Conversion Rates - January 2008 -- By Charisse Tabak Acceleration
Increasing Response Rates with 1:1 Campaigns - January 2008 -- By L2 L2
Market Research In The New Marketing Strategy Paradigm - January 2008 -- By Joy Josephs eNumerys Global
Postal rates have gone up. Now what? - December 2007 -- by Gary Seitz C.TRAC information solutions
Outlook for 2008: Essential Email Marketing Deliverability Guide - December 2007 -- by Megan Ouellet listrak
The Real Value of Web Analytics - October 2007 -- by Neil Bornman Acceleration
What is Address Abbreviation and Why Should I Care? - October 2007 -- by Cassiopeia Information Technologies, LLC Cassiopeia Information Technologies
7 Simple Steps to Effective Direct Mail Marketing - October 2007 -- by Avery Print and Mail Center Avery
Do it Yourself Social Media Marketing - October 2007 -- by Ross Dunn Stepforth Web Marketing Inc.
Politics, Profits, and Proactive Marketing: Anticipating Spending in the World of B2i. - October 2007 -- by John F. Hood MCH
The New Rules of Email Marketing - October 2007 -- Prepared by Silverpop Silverpop
Pushing the Envelope: The Secret to Higher Inserting Productivity - October 2007 -- by Carro Ford Weston, MeadWestvaco
DMA Quarterly Business Review - Q3 2007 - October 2007 -- Direct Marketing Association
Seven Deadly Mistakes Multichannel Marketers Make - July 2007 -- Solar Communications
Color Preferences of Consumers - October 2005 -- BuzzBack Market Research and Patone

DMA Store - Books & More
Your link to books, reports, directories, and audio and videotapes from the masters of direct marketing.

Suggested Reading

2005 DMA International ECHO Awards CD-ROM

Conferences, Events, and Exhibitions
At DMA events you will learn the latest techniques and strategies for lead generation, customer acquisition and retention, and cost management. You will also be able to find key suppliers at our conference exhibitions. See our current events calendar.

Selected Events

09/08/2008	DMA Comprehensive Email Marketing Strategies	San Francisco, CA	Register Now!
09/09/2008	Direct Marketing Law in the 21st Century	Arlington, VA	Register Now!
09/15/2008	DMA Basics of Direct Marketing	Cleveland, OH	Register Now!
09/16/2008	Crucial Mistakes in Customer Analytics	Virtual Seminar	Register Now!
09/16/2008	Insert Media Council Luncheon	New York, NY	Register Now!
09/16/2008	Web Marketing - Design. Navigation. Analytics	New York, NY	Register Now!
09/21/2008	The DMA Broadcast Council Networking Reception	Las Vegas, NV	Register Now!
09/22/2008	Direct Marketing Institute	New York, NY	Register Now!
09/22/2008	Revealing Retail Loyalty in Hot Demographic Segments	Virtual Seminar	Register Now!
09/23/2008	Insert Media Council Virtual Seminar	Virtual Seminar	Register Now!
09/23/2008	Mastering the 50+ Marketplace	Miami, FL	Register Now!
09/30/2008	International Search Marketing	Virtual Seminar	Register Now!
10/01/2008	Direct Marketing Institute	New Orleans, LA	Register Now!
10/02/2008	Loyalty Marketing Workshop	New York, NY	Register Now!
10/03/2008	What's New, and What's Working, in B-to-B Direct Marketing	Virtual Seminar	Register Now!
10/11/2008	DMA08 Conference & Exhibition	Las Vegas, NV	Register Now!
10/21/2008	Copywriting Tools & Techniques Online	E-Course	Register Now!
10/28/2008	Recession Proof Your Direct Marketing Plan	Virtual Seminar	Register Now!
10/29/2008	Customer Centric Retailing - Making the Shift To a New Parad	Virtual Seminar	Register Now!
11/05/2008	Direct Marketing Institute	Chicago, IL	Register Now!
11/17/2008	DMA Basics of Direct Marketing	Richmond, VA	Register Now!
11/18/2008	Using Data To Identify and Reward Customers	Virtual Seminar	Register Now!
12/01/2008	Secrets of Copywriting	New York, NY	Register Now!
12/01/2008	Web Marketing - Design. Navigation. Analytics	San Francisco, CA	Register Now!
12/08/2008	National Center for Database Marketing (NCDM)	Orlando, FL	Register Now!
12/11/2008	Insert Media Council Roast & Toast Lunch	New York, NY	Register Now!
12/11/2008	Statistics & Modeling	New York, NY	Register Now!
01/20/2009	Copywriting Tools & Techniques Online	E-Course	Register Now!
01/21/2009	Loyalty Marketing Workshop	San Francisco, CA	Register Now!
02/02/2009	17th Annual Catalog on the Road	Cambridge, MA	Register Now!
03/10/2009	Copywriting Tools & Techniques Online	E-course	Register Now!
04/06/2009	Business-to-Business Lead Generation Conference	New Orleans, LA	Register Now!
04/16/2009	DMA Basics of Direct Marketing	Philadelphia, PA	Register Now!
04/21/2009	Mastering the 50+ Marketplace Seminar	New York, NY	Register Now!
05/05/2009	Loyalty Marketing Workshop	Chicago, IL	Register Now!

DMA Catalog Council
The goal of DMA Catalog council is to represent the interest of catalog companies, members of DMA and communicate critical industry issues to its members. The council identifies topics and opportunities and develops initiatives to address them.