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DMA Announcements
Celebrate Advertising Week 2008 at DMA s Sept. 22 'Direct + Digital' Marketing Forum
Advertising Week is North America's largest and most prestigious annual gathering of industry decision-makers. Now in its fifth year, it is a hybrid of cutting-edge thought leadership programming and unique special events. On Monday afternoon, Sept. 22 in New York City, DMA will host an event like none other — a dynamic and engaging presentation entitled "What Business Needs Now: What You Need to Know About Direct + Digital = Exponential Growth."
DMA Names Senny Boone New Senior VP of Corporate & Social Responsibility; Current SVP Pat Kachura to Retire at Year's End
DMA President & CEO John A. Greco, Jr. has announced the appointment of Senny Boone, VP, special counsel and executive director of the DMA Nonprofit Federation, to the role of senior VP, corporate and social responsibility. Boone will replace Pat Kachura, who announced her plans to retire at the end of the year after 13 years of distinguished service to the DMA.
DMA to Host Sept. 11 Virtual Conference on 'Move Update & Standard Mail'
On Nov. 23, the US Postal Service's Move Update standards will expand from First-Class Mail automation and presort-price mailings to include all Standard Mail mailings. To assist mailers prepare for the change, DMA will host a virtual seminar on Thursday, Sept. 11 at 2 p.m. (EDT).
DMEF Announces Partnership with Elsevier, Starting a New Chapter in the Life of the Journal of Interactive Marketing
The Direct Marketing Educational Foundation (DMEF) announced a new publishing partnership for the Journal of Interactive Marketing® (JIM). Effective Jan. 1, 2009, Elsevier will be publisher of the JIM, making the latest research available both in print and online. The JIM is regarded as the leading peer-reviewed, academic research journal in the areas of direct, interactive, database, and Internet marketing.
DMA Politically Direct (Summer 2008): Internet Alliance Supports Laws Cracking Down on Sex Offenders Online
A dangerous trend in Internet regulation emerged in the states this year. Seven states introduced bills that would require interactive Web services to verify the identity, location, and age of each user. The bills would also require that parental consent be obtained for minors.
DMA Politically Direct (Summer 2008): DMA Continues Series of Policy Briefings
To help members gain a clear understanding of new regulations and legislation, DMA’s Government Affairs team offers a continuing series of virtual seminars on a wide range of legislative and regulatory issues — as they arise.
DMA Politically Direct (Summer 2008): New York Clarifies Affiliate Sales Tax Law
As the enforcement date of June 1, 2008 approached and passed the New York State Department of Taxation and Finance issued two Technical Services Bulletins (TSB) clarifying the Affiliate Sales Tax Law, specifically explaining who would be required to collect New York sales/use taxes.
DMA Politically Direct (Summer 2008): FTC Approves New CAN-SPAM Rules
The Federal Trade Commission (FTC) has approved four provisions under the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM) to clarify the requirements of the act, which took effect in 2004.
DMA Politically Direct (Summer 2008): States Focus on Behavioral Marketing
In addition to congressional activity, the consumer privacy debate intensified on the state level for marketers this year, as lawmakers in three states considered legislation that would regulate online behavioral marketing. Online behavioral marketing refers to advertising that is targeted to specific users based on their previous Internet searches or activities.
DMA Politically Direct (Summer 2008): Implementation of Postal Reform Law Advances
As 2008 has progressed, the United States Postal Service (USPS) and the Postal Regulatory Commission (PRC) have continued to put into place the reforms outlined in the Postal Accountability and Enhancement Act of 2006 (PAEA).
DMA Politically Direct (Summer 2008): Behavioral Targeting and Online Advertising Under Scrutiny; DMA Responds
Throughout the summer, both chambers of Congress have been holding hearings on various topics relating to behavioral and online marketing.
DMA Releases 'Loyalty Programs: A Cross-Industry Analysis of Usage and Effectiveness'
DMA has released "Loyalty Programs: A Cross-Industry Analysis of Usage and Effectiveness." This first-ever report, which focuses solely on loyalty marketing, is designed to provide marketers with a snapshot view of loyalty marketing strategies as a whole, as well as within different industry segments.
DMA Politically Direct (Summer 2008): Happening on the Hill
DMA provides a brief overview of recent legislative activity in the United States Senate and House of Representatives.
DMA Politically Direct (Summer 2008): DMA Names Linda Woolley EVP Government Affairs
DMA President & CEO John A. Greco, Jr. in July announced that Linda A. Woolley would be joining DMA as executive vice president, government affairs. Reporting directly to Greco, Woolley began August 11.
DMA Politically Direct (Summer 2008): Canada's Do Not Call Registry Launches Sept. 30
Do you or your company make telemarketing calls to Canada? With the Canadian National Do Not Call List (DNCL) set to launch September 30, 2008, you may need to adjust your business practices to remain in compliance.
DMA Politically Direct (Summer 2008): Summer 2008 State Report
DMA continues to monitor and actively participate in state legislatures. Key state issues include Identity Theft, Do Not Mail, and Telecommunications.
DMA Career Center Launched; Largest Online Career Center for Direct Marketing Professionals
DMA has launched the newly designed DMA Career Center, the largest online career center for direct marketing professionals. The DMA Career Center provides exceptional value — boasting over 500 open multichannel positions for job seekers and over 40,000 searchable resumes for employers. The extensive job portal includes positions located around the world, including New Zealand, Egypt, and Singapore.
Email Experience Council Releases Retail Email Guide to the Holiday Season; Benchmarks, Advice for '16 Phases of Christmas'
The Email Experience Council (eec), DMA's email marketing arm, today announced the release of the Retail Email Guide to the Holiday Season. The new guide includes benchmarks and advice on when to begin holiday campaigns, how much to increase email volume, which days to send on, and how to stand out in the inbox during the holidays.
DMA to Host Sept. 10 Virtual Seminar, Entitled 'Mobile Marketing: Consumer Perspectives'
Mobile commerce is emerging strongly, offering marketers yet another channel to reach prospects. To shine a spotlight on m-commerce developments, DMA will host a virtual conference on Wednesday, September 10 (1 to 2 p.m. EDT) titled “Mobile Marketing: Consumer Perspectives.”
Email Experience Council Announces Roundtable and Advisory Committee Chair Election Results
The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association, yesterday announced the 2008 Member Roundtables and Advisory Committee chair election results.
DMA Releases 16th Annual 'State of the Catalog Industry'; 62% Use Catalogs as Primary Sales Channel
DMA yesterday released the "State of the Catalog Industry, 2008 edition." Now in its 16th year, the report has continued to evolve since its first publication.
DMA Responds to FTC's Telemarketing Sales Rule Amendments Regarding Prerecorded Calls
The Federal Trade Commission (FTC) has announced two amendments to the Telemarketing Sales Rule (TSR). One will expressly bar telemarketing calls that deliver prerecorded messages, unless a consumer previously has agreed to accept such calls from the seller. The other related technical amendment modifies the TSR's method of calculating the maximum permissible level of "call abandonment."
Email Experience Council Launches Speakers Bureau; Experts Spread Best Practices, Invite New Practitioners into Email Marketing Community
The Email Experience Council (eec), the email marketing arm of the DMA, has announced the official launch of the eec Speakers Bureau. Composed of experienced eec members, the speakers have committed to making themselves available to speak at events that currently have little or no programming about email marketing.
Nonprofit Federation Recognizes Operation Smile as 2008 Nonprofit Organization of the Year
The DMA's Nonprofit Federation (DMANF) has announced that Operation Smile is the winner of its 2008 Nonprofit Organization of the Year Award. The award will be presented Aug. 15 at a luncheon that will conclude the DMANF's New York Nonprofit Conference.
DMA08 Connects Attendees to State-of-the-Art Education; DM Basics and Database & Analytics Tracks for the Novice and the Veteran
The DMA08 Conference & Exhibition will give attendees valuable tools to effectively target and retain their customers. At DMA08, the Global Event for Integrated Marketing, being held Oct. 11–16 in Las Vegas, attendees will be trained by the most experienced marketers when they participate in the Direct Marketing Basics and the Database & Analytics educational tracks.
UPU Selects Non-Private Sector Reps to Consultative Committee; DMA's Prescott Re-Elected Chair
On Aug. 12, the closing day of the Universal Postal Union's (UPU) 24th Universal Postal Congress in Geneva, Switzerland, the UPU's Council of Administration (CA) and Postal Operations Council (POC) selected their representatives to the private-sector representative group called the Consultative Committee (CC). In turn, CC members re-elected by acclamation Charles Prescott of the US as chair. Prescott, who is DMA's VP of global development. The CC elected as vice chair the UK's Murray Buchanan of the Royal Mail.
2008 DMA Hall of Fame Winners Announced: Jan Brandt, Andi Emerson, W. Howard Lester, Charles Williams
The Direct Marketing Association (DMA) has announced its 2008 Hall of Fame inductees: Jan Brandt, vice chair emeritus, AOL and member, Pilot Group; the late Andi Emerson, founder, president, and board chair, John Caples International Awards; W. Howard Lester, chairman of the board and CEO, Williams-Sonoma; and Charles Williams, founder and director emeritus, Williams-Sonoma.
DMA Publishes 'Direct Mail Best Practices, Benchmarks, and Strategies'; First of Its Kind Report
DMA today released "Direct Mail Best Practices, Benchmarks, and Strategies," an inaugural report designed to provide knowledge of current best practices in the direct mail arena.
DMA Extends Deadline for 'Marketer of the Year' Nominations to Aug. 14
DMA has extended the deadline for nominations of an individual, company, or nonprofit organization for its 2008 Marketer of the Year Award. The new deadline for nominations is Thursday, Aug. 14. The winner will be honored Oct. 14 during DMA08 in Las Vegas.
Email Experience Council Launches Email Marketing Program for Women's Bean Project
eec, DMA's email marketing arm, announced that it has helped the Women’s Bean Project, a Denver-based nonprofit, successfully design, create, and launch a new email marketing program from scratch. The effort, which began last summer, was part of the eec’s annual E-ality Focus project.
Announcements Archive
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